Being in the technology space, I've seen my share of solutions marketing messaging. A recent visit to Pragmatic Marketing webpage shed some light on why technology-based companies' approach to marketing might not be working:
Instead of a tech firm, let's say they were KFC, the message might look like this: "Would you like to buy some packaged dead chicken parts? We’re an end-to-end solution for the killing, chopping, freezing, cooking, and packaging of chicken.”
Does your companies do this?
Ever wonder why your prospects are bored by your messaging?
This certainly gets me thinking about how I market Parasians...
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